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| ▲ | jeffbee 4 days ago | parent | next [-] |
| Sure but people won't always respond to incentives. It's like asking why AA exists when the cops will already throw you in jail for being drunk in public. Google will rank results partially based on page performance and behavior. It is possible to improve your ranking by improving page experience. AMP is the complement: a tech stack that makes it impossible to not do those things. |
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| ▲ | xp84 4 days ago | parent | prev | next [-] |
| When nearly every site has horrible performance IDK if it would make a difference to intensify those penalties, as they'd apply about equally for instance to every news site, every blog, every e-commerce site, etc. |
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| ▲ | immibis 3 days ago | parent [-] | | But that's the same with AMP. If every site doesn't have AMP, penalizing them for not having AMP changes nothing. In both cases it's an unstable equilibrium. The first site to be fast will get all the clicks. Or the first site to use AMP. |
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| ▲ | dbbk 3 days ago | parent | prev [-] |
| That was the replacement mechanism after AMP, yes |
