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bayindirh 4 days ago

> AMP is a deal under which, if an adopter stops acting like a jackass, they receive better search ranking.

You mean, jackassery like, not running ads from Google's ad platform(s)?

jeffbee 4 days ago | parent [-]

AMP has no relationship to Google Ads, does not require Google Ads, and does not require using Google's CDN. There are dozens of ad networks that support(ed) AMP.

Google Ads has integrations for AMP. AMP does not require Google Ads.

jmholla 4 days ago | parent | next [-]

Perhaps not directly, but from the article:

> AMP required allowing any AMP CDN to cache your pages. Visitors might be served your page from a Google domain instead of your own, or the ad tech and other scripts on your site might be incapable of running on your AMP site (handily, it seemed, for Google, who might prefer you to use their ad tech instead).

jeffbee 4 days ago | parent [-]

Part of that statement is correct, part of it is misleading.

> AMP required allowing any AMP CDN to cache your pages.

Sort of correct: this is true if and only if you wanted the rank boost for Google search. If you just wanted to serve AMP and have snappy page, not entirely correct.

> other scripts on your site might be incapable of running on your AMP site

Correct, because that's the entire point of AMP. It is a straightjacket intended to make it technically impossible for your "other scripts" to run, because actual users hate your "other scripts" and they make users' phones overheat etc.

4 days ago | parent | prev [-]
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