How do we fight back against this? I don't want my face scanned on a smartphone to use goods and services. Kyc checks for banks are bad enough.

I miss the internet of the early 2000s.

This is probably difficult, but if everyone collectively didn't use services that had such egregious requirements it would likely die quickly. The companies being requires to do such things would have to start pushing back against government policies that are killing their business.

Considering everyone currently and without a second thought lets Apple scan their face just for the convenience of unlocking their phone I think this is a lost cause.

I don't think there are any easy answers to the question of how to respond to this but you might consider:

- voting with your feet

- contacting your elected representatives

- contacting media outlets

- becoming a member or donor of civil liberties campaigns

- listening to people who don't yet get it and trying to ensure that they can switch to your view without losing face