I love it when my counterparty's breach of contract is my fault because I foolishly trusted that they would do what they said they would in exchange for my money.

I'm sure you also believe that she was asking for it because she was wearing a short skirt and your dad was right to hit you because you wouldn't shut up.

If you aren't prepared for the contingency where your counterparty bails, then yes, strategically you are failing to commoditize your product for the specific market. I think that's the basis of competition and free market economics.

Show me the contract where Google promises to bring web traffic to your business.