"It would be amiss not to start without a reference to AI, as 2024 saw the movements toward legal definitions and prohibited AI practices with the EU’s AI Act. 2024 also saw more innovative integration of AI into registrars’ service offerings, from “chatbots” to registration process flow to domain name generators. We also witnessed the rise of LLM (or Large Language Models) being used in Brand Protection Services and the identification of abusive registrations. This trend will definitely be increasing in 2025."

https://www.markmonitor.com/blog/2024-markmonitor-year-in-re...