Thanks - it still feels hidden under the heading "Free or paid?".. what an unnecessarily confusing heading.

IMO you should add it to the top of the page. You don't need to explain to people why you charge money. Don't be afraid to state your offering - you are running a business.

I get that you want to charge different people different amounts of money, but maybe test whether they are actually turned off my $2/month, or if they still make it far enough through the funnel to get whatever regional discount helps them over the line.

A good comp might be Tessie [0] -- They are loved by users even though the Tesla app can do a lot of the same things for free.

[0] https://tessie.com/pricing