As someone who is routinely impressed by Home Assistant and its official iOS app, I think you will have a tough time convincing users to switch.

> For comparison, Home Assistant’s Nabu Casa service costs several times more.

Undercutting Home Assistant's added services on price doesn't feel particularly elegant since this is what they use to fund HA development.

Thanks for the thoughtful comment! We’re not trying to convince anyone to switch—Home Assistant’s app is powerful, no doubt, and we’ve got a ton of respect for what the team has built. Our focus is a bit different: we’re building a clean, elegant dashboard that’s easy for anyone in the household to use, not just the HA admin. We also offer a few things that aren’t available out of the box with HA, or that take more effort to set up. Think of it more as a complement than a replacement.