Remix clone Hacker News

I truly wonder if there is a phenomenon where companies turning everything into an advertisment eventually backfires due to the pure saturation. It must dilute the effectiveness of ad spend and videos like this. I as a consumer on a commercial flight now expect my display to be full of junk like credit card ads before the flight gets underway so I try to tune it out.

I also wonder if the flight attendants in aisles physically demonstrating and making eye contact with passengers has something of an effect of guilting you into paying attention. There's no guilt in ignoring a screen talking at you in an obnoxious way.

Probably my biggest dislike about these safety videos is when they demonstrate safety features with fake props and "clever" representations of aircraft. If they are going to use visual aids they should try to match your environment so that you know what to look for in a real emergency.

My second biggest dislike about these videos is the cognitive overload. Sure, there's an argument that something catchy will help grab your attention so that you aren't just tuning out the safety information, but on the other hand so many of these videos turn into an incredibly high-stimulation affair. There's more of a focus on jokes and visual gags that it's hard to stay focused on the actual safety instructions on offer.

▲

technothrasher 12 days ago | parent | next [-]

> flight attendants in aisles physically demonstrating and making eye contact with passengers has something of an effect of guilting you into paying attention.

I certainly felt that guilt the one time years ago I was the only passenger on a 737 on what was effectively a dead leg from ORD to ROC. The flight attendent just came right up to my seat and did the demo staring straight at me. It was very uncomfortable. After she did it though, she was very nice, and told me she wouldn't bother coming through the cabin but that she'd be right up front if I needed anything.

▲

tekla 12 days ago | parent | prev [-]

I literally don't understand what you are having issues with on these videos. How do you get cognitive overload on tasks designed for a child?

	▲	dangus 9 days ago \| parent [-]
		Here's an example, and this is a very critically acclaimed safety video. And, yes, I like it as a video, I just don't like it as a way to demonstrate safety. https://www.youtube.com/watch?v=al51WZcN2_U It takes over 30 seconds before any visual instruction starts. The business class shoulder harness isn't shown at all and is instead a tiny icon with a moving background shot taking up most of the screen. The overhead bin animation is not taking place inside a real plane, is barely an outline of a part of a plane, and has most of the image being of a historic building in the background. The instructions are then interrupted by dancing on the beach for about 10 seconds. The next instructions has a set of dancers and a very colorful Kathakali dancer taking up most of the screen while the electronic devices are a tiny icon. No smoking is again a small icon on the side of the screen with the foreground being a much more interesting and compelling visual. Another 10 seconds of dancing...the video is interrupted constantly and made unnecessarily long. Emergency exit doors shown as an outline again in a colorful historic building with a dancer moving around as the focal point. Then the exit aisles are shown not in a plane but as part of an old building. Oxygen masks aren't shown connected to the plane so it's hard to say where they're coming from. More dance interruptions with no instructions. The life vest is probably the first thing that's just as clear as seeing the in-person demonstration. Then the last 30 seconds is all timewasters. Again, great video, but it's a brand and tourism advertisement and not a safety video.