If the argument is that it's not a big deal because it doesn't even work, then why collectively are we even bothering? Either it works and is something for reactionaries to fear and is effective social pressure, or it's a bunch of ineffective sound and fury that gives cover to your right wing aunt to tell stories about how "someone she knows" got fired for telling a joke. If it works, then let's own it completely, with all its flaws. If it doesn't work, then why bother at all? If it doesn't even work, then why try to defend the practice? Do we want it to work? Do we want it to be an effective form of social control?