I can't find the source of that quote (possibly a misquote?), but if I had to guess, he's saying he sold people on the problem, knowing they wouldn't like the solution. Everyone likes the idea of fixing the budget deficit, and some people like the idea of cutting wasteful government spending, but the act of fixing the budget means people lose jobs, and lives are destroyed. Even though it has to happen, people don't like watching it happen.

I don't think your "quote" says what you think it says.