Peer pressure is hell of a drug. If your friend group mainly plays competitive shooters and you suck at them you can easily gain status by paying for a aimbot.

Also current hustle culture’s toxic “your time is valuable and should not be wasted” mentality plays a role. Many people hate playing video games and losing because they then feel like they didn’t achieve anything and wasted their time. With cheats you can make sure you win so you “don’t end up wasting your time.”