"idea of Indiana Jones and the feelings that character inspires in all of us forever just because a corporation owns the asset" is very different from the almost exact image of Indiana Jones.

And a reason people are getting ticked at the AI companies is the hypocrisy. They're near-universally arguing that it's okay for them to treat copyright in a way that it is illegal for us to, apparently on the basis of, "we've got a billions in investment capital, and applying the law equally will make it hard for us to get a return on that investment".

Exactly. The idea of Indiana Jones, the adventurer archaeologist more at home throwing a punch than reading a book, is neither owned by nor unique to Lucasfilm (Disney). There is a ton of media out there featuring this trope character [1]. Yes, the trope is overwhelmingly associated with the image of Harrison Ford in a fedora within the public consciousness, but copyright does not apply to abstract ideas such as tropes.

Some great video games to feature adventurer archaeologists:

* NetHack (One of the best roles in the game)

* Tomb Raider series (Lara Croft is a bona fide archaeologist)

* Uncharted series (Nathan Drake is more of a treasure hunter but he becomes an archaeologist when he retires from adventuring)

* Professor Layton series

* La-Mulana series (very obviously inspired by Indiana Jones, but not derivative)

* Spelunky (inspired by La-Mulana)

[1] https://tvtropes.org/pmwiki/pmwiki.php/Main/AdventurerArchae...