It brings you to their site as well as advertises a specific component or range of components from a manufacturer.

The Digikey articles I've come across are well written. This article however is artificially inflated using SEO style writing. I mean after they supposedly explained servo motors you'll find this ugly sentence further down: "Still, how does a servo motor work?" I mean holy shit man, do you even care about your writing or the subject? Likely not. And really, the article is so light on details its barely technical and only talks about the RC servo. This is pretty much junk.