Your boss can know about it, but if their boss wants data on performance you’re back in the same boat.

Funny you mention engineers needing to market themselves though. That leads to its own consequences. I’ve been at a place where everyone needed to market their own work in order to get promoted, to get raises, and to stay off the chopping block.

The end result? The engineers at the company who get promoted are… good at self-promotion, not necessarily good at engineering. Many of the best engineers at the company—who were hired to do engineering—languish in obscurity while people who can game the system thrive. People get promoted who are only good at cranking out poorly-made deliverables that burden their team with excessive long-term maintenance issues. They fuck off to higher levels of the company, leaving their team to deal with the consequences of their previous work.

Run that script for five or ten years and it doesn’t seem to be working out well for the company.

You made excellent points. As someone looking to solve problems, finish tasks and go home. I just don't feel energized marketing myself if it is not during changing jobs.

And measurement has really taken over now. There is little value in getting task done well as compared to finishing more jira stories.

And that's fine. It's why the lifecycle of most technology companies is fairly short. They grow for a while and eventually stagnate, to be replaced by the next crop of startups when a disruptive innovation comes along. And then the cycle repeats.