My guess is this was launched to get some attention or as some sort of proof-of-concept or whatever, and that it perhaps is not intended to be a sustainable platform, at least not in this form. And they probably assume if there's a problem, they'll just get a cease & desist notice and have to take the channel down (which is probably true).

Definitely has to be a bit of a #yolo project launch though. Other concerns as well including GDPR compliance