Oh wow… the WordPress example…

Worked at a SaaS company that had a fantastic product and a great tech team that had built it.

We also did a lot of data-based research and published it as white papers for lead gen.

We wanted to start publishing more content on our site to expand reach, so the team decided a CMS would be a solution for the researchers and content marketers to publish without any tech involvement.

Well it turns out our CTO, for a few justifiable reasons if we’re painting with a broad brush, absolutely loathed WordPress. So despite our arguments an integration would be easier/cheaper/less time consuming for everyone, we built our own CMS instead.

And we, of course, ended up with a significantly worse version of WordPress that the content folks all hated.

So it goes.