> It doesn't mean that employees have some cultlike adoration for the company

No, but it does mean that the company wishes that employees had some cult like adoration. The line between proud of the company one works for and being cult like is not rigid, and moves depending on the company

I've never taken it as wish that employees have some cult like adoration, but as a team building exercise. I don't like it, it's cringe, but it's nothing worse than a bit of meaningless cringe. I have heard the theory of the fine line between a CEO and a cult leader, but I've never worked at a company that came anywhere near that fine line. Every CEO I've worked with has known that we're there due to a mutually beneficial agreement.