The bread is the mascot of the TV channel: https://en.wikipedia.org/wiki/Bernd_das_Brot -- an article surprisingly full of gems such as this:

> The reason for Bernd's depression was revealed in the 85th episode of the series. In his telling: "[...] A long, long time ago I fell in love with a beautiful, slim baguette. She was so unbelievably charming and funny. But unfortunately, my affection was in vain. She only had eyes for this perfect stranger, a multigrain bread. It was so devastating. [...] My heart has been a dry clump of flour ever since."

Late at night (i.e. right now in the US), KiKA plays a "late night loop" starring Bernd.

1 month ago: https://news.ycombinator.com/item?id=43205563