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Or it just sounded like a fun joke for a good company name... I mean you are not wrong, but pretty much any successful young entrepreneur must have some degree of excessive appreciation for themselves, and this one was already achieving that status at 19.

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groby_b 2 days ago | parent [-]

Knowing a number of successful entrepreneurs, many having hit success early as well - most don't need to enshrine themselves in the company name. It is indeed a tell.

If that wasn't enough of a tell, his behavior in the last few months spelled it out clearly, circled the relevant parts with a big fat red marker, and installed a blinking neon sign saying "narcissist".

	▲	em-bee a day ago \| parent [-]
		i don't think that is how a tell works. of course now we know. hindsight and all that. to decide whether it is actually a tell, we need to look at statistics of company names containing references to the owners/founders and their behavior. and i don't think that statistic bears out. naming your company after yourself is the traditional thing to do. "automattic" is just on the more clever side. the tradition is changing only because it is becoming more and more popular to name your company after the product you are selling. now, putting your name into the product name, that maybe could be a tell. but even here there are exceptions: debian for example.