I'm convinced that people who complain about this don't use recipe sites very often. There are loads without any preamble, and many of those with narrative provide a 'jump to recipe' button. Even if it is a long article with no jump (rare), it's still not a big deal

1. Some people do want the narrative 2. It's not that much of a hardship to scroll

You're entirely right. I don't use recipe sites very often, and yet it still happens often enough that I have to keep scrolling and reading on different sites to get past the backstory