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imiric 2 days ago

There's a world of difference between broadcasting true capabilities of a product or service, and embedding subconscious thoughts into the minds of people to associate a brand with a feeling, in the form of "lifestyle brands", "torches of freedom", etc. The former is informing people about something that exists, while the latter is psychological manipulation straight from propaganda playbooks. Please read about the life and work of Edward Bernays, and this distinction will be clear.

Actual "honest" advertising doesn't exist. Companies that attempt to do that are outcompeted by the vastly superior revenues of companies that don't. The story that marketers tell themselves that they're simply informing the public about a product or service they might not know about is absolute BS. If it were true, large companies like Coca-Cola and McDonald's wouldn't need to advertise at all. The truth is that it's all about constantly molding the public perception of a company in a way that makes them associate it with a positive feeling, so that they will subconsciously choose to give them their money. These are the same tactics used in propaganda, but instead of making people part ways with their money, it makes them think or act in any way that's beneficial to a specific cause.

The language I use is not hyperbolic, analogies aside. It's the only way of describing the insanity of the world we live in, which now resembles in many ways the fictional world novel authors have been writing about for decades. If you want to engage in the discussion, you can start by refuting anything I've said.

mandmandam 2 days ago | parent [-]

> Actual "honest" advertising doesn't exist. Companies that attempt to do that are outcompeted by the vastly superior revenues of companies that don't.

Same with political parties that don't take corporate money (except in sane countries, where this is recognized and forcefully limited).