I wish I had suggestions! The daunting nature of the onboarding is what cooled my jets in the first place, and I never got part the ideation phase with this particular project.

The need is there (at least for some of us!) so the sell shouldn't be so hard, but I feel like I'm missing the "a-ha!" differentiator here. It's not enough to pull the good/useful remnants from the sludge socials are today; it would need an extra something to excite people enough to make the effort to engage with yet another online service.