I'm building an ERP to encapsulate the whole "customer" journey. I'm building it to be a business operating system of sorts with a goal of creating clear line-of-sight visibility for all activities along journey's like lead-gen to churn (but in a variety of settings).

The goal is make it easier for organizations to work with external parties that affect finances (customers, investors, vendors, etc.).

The idea was born out of personal frustration that I've faced in a variety of leadership roles in organizations, that lead to wasted effort, slower decision making, bad decisions made with equally unhygienic data.

I've solved this successfully in the past form of internal tools and a data governance layer (data warehouse with much more authority).