Is it any better if it's Sony or Audi that has my data?

Of course, for Audi you're at least 100% sure your data (everywhere your car was, what its service status is and where you live) is already public. [0] No need to wonder anymore :P

[0]:https://www.bleepingcomputer.com/news/security/audi-volkswag...

No but I think it’s more likely the data is going back to the original manufacturer and the white labeler has no idea it’s happening.

Despite assuredly rigid QC and security testing /s.