I’d pivot away from targeting developers and focus on "normal" power users—maybe even pick a specific vertical. Most devs won’t pay for a form builder, but people *will* pay for beauty and ease of use (which is why Typeform works). If you want paying users, you’ll probably need to add integrations so they don’t have to mess with the backend.

Also, I’d rethink the UX for the AI era. Instead of a traditional form builder, what if users just *described* the form they need, and AI generated it instantly? Then they could refine it with natural language—“Add an email field” or “Make question 3 optional”. That way, they go from zero to a polished form in seconds.

You already have the structured data and the code logic—you'd just have to build the AI integration. Luckily, most of the models can speak JSON now with structured outputs, so it's entirely possible.

Thank you, this is definitely on the roadmap for me.