> After all, earn trust and customer obsession are two of their leadership principles

You missed a "/s" at the end, I guess?

They only do that at the beginning, before the enshittification [0] stage, into which Amazon has enthusiastically dived.

[0] https://en.wikipedia.org/wiki/Enshittification

[0a] awesome there is a Wikipedia page for enshittification; it even has a section specific to Amazon