I've stood up machines for this before I did not know they had a name, and I worked at the mouse company and my parking spot was two over from a J. Beibe'rs spot.

So now we have Slashdot effect, HN hug, and its not Clarkson its... Stephen Fry effect? Maybe can be Cross-Discipline - there's a term for when lots of UK turns their kettles on at the same time.

I should make a blog post to record all the ones I can remember.

TV Pickup aka the Half Time Kettle Effect.

https://en.wikipedia.org/wiki/TV_pickup