I am a fairly active consumer of TikTok content. It's a huge app with many many different niches that have their own little communities. Mostly, the algorithm has decided that what I need to see is woodworking videos, car videos, and some dad jokes. But there certainly is a very interesting undercurrent of "information". One really interesting wave was when the TikTok ban passed Congress. Suddenly my feed was filled with absolutely random people saying how bad this is and how it just doesn't make sense, etc. Like if you are an influencer on a platform that just got banned, of course you'll have some feelings about it. But interestingly most people who do regularly show up (the woodworkers, car guys, etc.) who do have big followings pretty much didn't talk about it. Even this week when the ban is about to happen, the popular and established accounts that aren't politics-focused are not talking about it. But now there is a new wave of completely random people talking about "how much is the US government freaking out that we are all moving to Red Note?" And at this point I don't trust that all of them are actual humans, let alone humans who haven't been paid, or if they are AI-generated personas meant to really overtly drive people like me to the new app.

My point isn't that there is some grand conspiracy here, just that if you wanted to have outsized influence on people who are there just for entertainment, you could do it and make it look organic. Inception has to be the target's idea and all that.

In a similar vein I see talking heads of people in their kitchens contemplate world issues. Russia/Ukraine, Israel/Palestine, life in China: you can get in-depth opinions on all those issues from a hairdresser in Nebraska or a mechanic in Michigan, and they all will present them well enough. So I think there is something there.

But the clear damn solution is to pass laws that prohibit a bunch of this stuff across the board. The fact that Instagram Reels can do exactly what TikTok is doing but with ties to a different world power makes this ban seem shameless. Ban them all. Or none. Or regulate them like they should be regulated. But don't pretend like this security theater is somehow going to fix anything meaningful.

A sibling of mine who gets a significant portion of their income through their Tiktok following confessed to me recently that they completely understand why they are shutting it down.

Apparently influencers get a lot of unsolicited pressure to take stances on things like Palestine even if they're just a crafting influencer.