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bryanlarsen 11 hours ago

Xiaohongshu is generally known as RedNote outside of China.

logancbrown 11 hours ago | parent | next [-]

To directly answer the question, Rednote is not generally used outside China, and the point about these apps being representative of "global" social media apps is false.

dluan 10 hours ago | parent | next [-]

Xiaohongshu is used by a lot of huaqiao outside of China. It has a sizeable overseas userbase, but it also has 300M total users.

throwawayq3423 10 hours ago | parent [-]

To their point, almost exclusively Chinese overseas until the recent memeing.

bryanlarsen 11 hours ago | parent | prev | next [-]

RedNote was #1 on the App Store download list for a couple of days.

https://www.vice.com/en/article/chinese-app-rednote-hits-1-i...

xmprt 11 hours ago | parent | next [-]

So was this app at one point in time: https://www.theverge.com/2020/1/9/21058399/david-dobrik-disp...

It's called Dispo. You probably haven't heard of it because it became almost irrelevant a few weeks after launch. #1 on the app store doesn't mean a whole lot.

MisoRamen 6 hours ago | parent [-]

RedNote is a bit different: it has been wildly popular in China for a number of years, and the Chinese community has been using it overseas already.

It may not retain all the new users, but it is not going to become irrelevant.

xmprt 5 hours ago | parent [-]

I agree. But I'm just saying that #1 on the app store doesn't preclude something from being a fad and my guess is that in 1 month's time, no one is going to be talking about RedNote outside of Chinese communities.

drakythe 11 hours ago | parent | prev | next [-]

That’s an extremely recent development caused by the TT shutdown looming.

toomanyrichies 11 hours ago | parent | prev | next [-]

How many of those downloads originated in China? Genuine question, I read the article and it doesn't say. Apple's App Store is available in China, and China's population alone could be skewing those numbers.

SXX 10 hours ago | parent [-]

App store top apps are per-region. And China one likely even running on completely different infrastructure because CCP.

throwawayq3423 10 hours ago | parent | prev | next [-]

Yes it's called a meme and it won't last.

11 hours ago | parent | prev [-]
[deleted]
pantalaimon 11 hours ago | parent | prev [-]

It received some popularity among TikTok refugees from the US and subsequently also from around the world by users who got curios about what the fuzz was all about.

ameister14 7 hours ago | parent | prev [-]

Which is honestly weird. It's Little Red Book, not Red Note, in reference to Mao's little red book.

lupire 3 hours ago | parent [-]

"Little Red Book" doesn't resonate with people outside China