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At least in Germany, for Gen Z, Facebook is quite dead and Instagram co-exists with TikTok, both with >70% of the cohort [1] using them. There is no clear winner. Anecdata, but for freshmen, TikTok is way more popular.

TikTok-based social media campaigns also e.g. managed to unexpectedly swing an election in Romania (for Georgescu, was later annulled).

[1] https://www.absatzwirtschaft.de/tiktok-vs-instagram-ein-verg... - sorry, I only found a German source

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gunian 9 hours ago | parent [-]

Why do you think Instagram is immune from being used in social media based campaign? The only difference between TikTok and Instagram is the recommendation engine they use

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schroeding 8 hours ago | parent [-]

... I do not think that it's immune? I don't see where I implied this, sorry if I was unclear. ^^'

This specific campaign was done via TikTok, though, and had massive impact, which shows that TikTok has heavy usage and is popular, outside of the US and China.

(I'm not American, I have no horse in this "ban foreign TikTok" race. :D)

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gunian 8 hours ago | parent [-]

Sorry me neither english no good the thing I'm trying to understand why do you think they used TikTok over YT shorts or Instagram Reels? What makes it better suited from a coding POV usage numbers suggest comparable MAUs for all three

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schroeding 8 hours ago | parent [-]

That it was done via TikTok was widely reported by news outlets on all sides of the political spectrum where I live.

Why they've done it via TikTok - I simply don't know. :D

Maybe better discoverability via the For You page?

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gunian 8 hours ago | parent [-]

aw man disappointing was hoping someone had a dataset for rating discoverability, platform bias etc tired of news from all spectrums :)

maybe next Christmas if I'm not on the Santa naughty list

	▲	schroeding 7 hours ago \| parent [-]
		Yeah, actual comparable hard data would be nice, agreed :D