> I think from an entrepreneur standpoint, if I see a space with vendors with non-transparent pricing, I often think "there's an opportunity there".

That makes a ton of sense. IMO, it means one of two things:

* prices are so high because of the cost of goods sold or margins that they'll scare off anyone researching and therefore there might be an 80% solution that can be priced transparently and eat the market

* the company is still exploring pricing and doesn't have a firm grasp on COGS; this means there is some kind of blue ocean opportunity