| ▲ | ddoolin 14 hours ago |
| FWIW, this has driven many users to RedNote, which is even more Chinese in every way, regardless of whether it's even the same kind of platform. I doubt it would ever be anywhere near the same numbers as TikTok (assuming ByteDance didn't sell off) but it does illustrate the trouble with this i.e. cat-and-mouse game. Edited for word choice. |
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| ▲ | mplanchard 13 hours ago | parent | next [-] |
| If it reaches more than 1 million monthly active American users, it too can be subject to the same scrutiny under the law in question. |
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| ▲ | csomar an hour ago | parent | next [-] | | CCP: let's create 200 apps where each app has just less than 1 million active; and then cross-content across the apps so you are sort of browsing a single site. Maybe China will finally bring federated social media. | |
| ▲ | est 12 hours ago | parent | prev [-] | | It runs and operates outside US. How exactly would you enforce the ban? Seize the domain? | | |
| ▲ | JumpCrisscross 11 hours ago | parent | next [-] | | > runs and operates outside US …same as TikTok. Removed from app stores. | |
| ▲ | mplanchard 12 hours ago | parent | prev | next [-] | | I don’t know the details of this app’s corporate structure, but if it’s developed here and user data stays here it would not qualify under the act. Based on the context of your and other comments I assumed it was also a foreign-controlled app | | |
| ▲ | est 12 hours ago | parent [-] | | The REDnot is not a "foreign-controlled" app, it's a foreign app, and it does not target the US market. The US citizens chose to use a non-US app. How would US enforce a ban? Send marines to Shanghai and capture CEOs? | | |
| ▲ | gs17 12 hours ago | parent | next [-] | | REDnote is explicitly "小红书国际版", or "Little Red Book International Version" and is in English in US app stores. It's definitely targeting non-Chinese users. | | |
| ▲ | seventhtiger 9 hours ago | parent [-] | | It's targeting Chinese users abroad. The entire interface, and all the content, is Chinese only it hasn't been localized for anyone. | | |
| ▲ | gs17 9 hours ago | parent [-] | | The interface also has English as an option, although it's not well done. | | |
| ▲ | glurblur 8 hours ago | parent [-] | | That's because it's only added recently. It's mainly used by overseas Chinese and mainland Chinese, also, until recently. |
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| ▲ | mplanchard 12 hours ago | parent | prev | next [-] | | Oh I misread your comment (read /inside/ rather than /outside/ for some reason), but obviously the same way they’re going to ban tiktok? Make it illegal for the app stores to host. | |
| ▲ | chis 12 hours ago | parent | prev [-] | | ... the same way tiktok is being banned? It is going to be removed from the app store |
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| ▲ | perryizgr8 11 hours ago | parent | prev [-] | | They will levy fines on google and apple if they don't remove it from their stores. |
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| ▲ | tmnvdb 14 hours ago | parent | prev | next [-] |
| This is very misleading "news" and it doesn't illustrate anything, a bunch of users installed rednote out of protest, but this is a fully chinese app with 100% chinese content and 99% of users will move to youtube, instagram, etc Fake news. |
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| ▲ | bbno4 13 hours ago | parent | next [-] | | Looks like you have never used TikTok or RedNote. Chinese users are starting to caption their videos in English.
American users are posting regularly. It is the number 1 app in my country right now, because of the TikTok ban. Look up the playstore and you will see. Download it for yourself and you will see. | | |
| ▲ | tmnvdb 13 hours ago | parent | next [-] | | According to CNN, roughly 700,000 people have installed Rednote—though that figure only represents those who have tested the app and doesn’t necessarily reflect sustained usage. By comparison, TikTok is said to have around 110 million users in the United States, meaning 700,000 installs amount to less than 1% of TikTok’s user base. Meanwhile, YouTube’s user numbers in the U.S. are estimated at 240 million, but it’s unlikely to gain many new downloads since almost everyone already has the app. In my view, it’s unrealistic to think Rednote will replace TikTok. | | |
| ▲ | senko 13 hours ago | parent | next [-] | | > 700,000 installs amount to less than 1% of TikTok’s user base. 700k in how much time? RN tops the (Play Store) charts here (EU/Croatia) as well, and anecdotally there's a lot of word of mouth growth. Even though TikTok will not get banned over here. > It’s unrealistic to think Rednote will replace TikTok. Possibly, but it does have a foot in the door. It doesn't look like they were ready for western audience so remains to be seen if they can seize on the opportunity. | | |
| ▲ | csomar an hour ago | parent [-] | | I am pulling these numbers out of my a* but comparing to the situation in Twitter. People can be enthusiastic to move but if a significant portion doesn't do it in a certain window of time, they'll just drop out of it. Let's say this portion is around 60% of Tiktok users. So something like 60-70million and window span is 10 days. They need to sustain 6-7 million new US users per day in order to make a successful transition. |
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| ▲ | johnnyanmac 13 hours ago | parent | prev | next [-] | | So what number do we determine it to be a matter of national security? 10 million? 50 million? | |
| ▲ | shock-value 13 hours ago | parent | prev [-] | | I don’t think anyone thinks RedNote will replace TikTok — it’s potentially subject to the same ban after all. But it illustrates the general dissatisfaction among TikTok users with the other mainstream US social content platforms. |
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| ▲ | riskable 13 hours ago | parent | prev | next [-] | | Considering that RedNote doesn't allow LGBTQ+ content or "too much skin" to be shown (women-only policy BTW) I don't think it'll end up being very popular with today's TikTok crowd. | | |
| ▲ | glurblur 8 hours ago | parent [-] | | It does allow LGBTQ+ content actually. There are tons of it on the platform. It's just it doesn't "explicitly" allow it, if that makes sense. |
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| ▲ | energy123 2 hours ago | parent | prev [-] | | > It is the number 1 app in my country right now, because of the TikTok ban. This is like the Mastodon spike when Elon bought Twitter. It doesn't mean anything. |
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| ▲ | shock-value 13 hours ago | parent | prev | next [-] | | Rednote has been shown as the top free app (per Apple’s own App Store in my device at least) for going on a week, so the magnitude may be larger than you imply. Also, having tried it myself, the algorithm works much like TikTok whereby it learns to show English speakers English content pretty quickly. Also the general consensus among people who have used IG and TikTok (I personally don’t use IG) seems to be that the former does not at all substitute for the latter, particularly in terms of the subjective “authentic” feel of the content (IG often said to be lacking the community feel of TikTok). | | |
| ▲ | tmnvdb 13 hours ago | parent | next [-] | | I will bookmark this and come back in 6 months. I have seen too many "platform X is replacing playform Y" hype cycles to write long essays about this. | | |
| ▲ | shock-value 12 hours ago | parent [-] | | I explicitly stated in a different comment that Rednote will not replace TikTok. I don’t think anyone seriously believes that. It’s subject to the same ban after all. The interesting aspect here is rather the magnitude of dissatisfaction that a large percentage of users feel towards the other mainstream US social content platforms. |
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| ▲ | galleywest200 13 hours ago | parent | prev | next [-] | | This may be because RedNote is going to "wall off" US users from the Chinese ones: https://arstechnica.com/tech-policy/2025/01/rednote-may-wall... | | |
| ▲ | glurblur 8 hours ago | parent [-] | | I don't think that's going to happen. The party official seems to be positive about the event overall based on their press release recently. IMO it's going to the opposite direction, where they try to get more foreign users on the platform and have them stay there. If I were a CCP official, I would love to have more soft power by having everyone on a Chinese platform. |
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| ▲ | ryandrake 13 hours ago | parent | prev [-] | | Anecdotally, I can tell you that everyone in my kid's circle of friends at school moved over to it within the course of a week. |
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| ▲ | eddieroger 13 hours ago | parent | prev | next [-] | | A non-trivial number of videos I've seen this week mention also being able to find the creator of said video on Rednote. It is also the number 1 downloaded app in the US iOS store this week. The news may be a logical extreme, but it's not fake. | | |
| ▲ | tmnvdb 13 hours ago | parent [-] | | Having a non-trivial number of videos is not the same as being the replacement platform. Youtube is also being spammend with tiktok users uploading old content. The idea that after the dust settles the majority of 110 million tiktok users will end up using a tightly censored chinese social media platform rather than moving to obvious alternatives such as instagram and youtube seems very very unlikely. |
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| ▲ | xeromal 12 hours ago | parent | prev [-] | | Yeah, it's the same with the "millions" of users moving to bluesky or reddit moving to lemmy. A bunch of people go there and eventually come back. |
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| ▲ | cwillu 14 hours ago | parent | prev | next [-] |
| It's not ostensibly, it's an app completely focused on china; did you mean a different word? |
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| ▲ | ddoolin 13 hours ago | parent [-] | | Probably. I didn't know that about it when I used that word, but a sibling comment also confirms this, so thanks for the correction. |
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| ▲ | tsunamifury 14 hours ago | parent | prev | next [-] |
| It asserts how critically powerful platform media is now and that the government sees it as an essential part of managing their citizens |
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| ▲ | ddoolin 14 hours ago | parent [-] | | I agree. I'm not sure if I think all of this is good or not. Even if you, a gov't, didn't have an interest in managing your citizens vis-a-vis some platform, it doesn't mean other govt's don't have that interest, so maybe there's some validity to it in that case. But all of that raises even more questions, like "so what?" and "to what end?" |
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| ▲ | marknutter 10 hours ago | parent | prev | next [-] |
| Sure, guy, and Bluesky will become the new Twitter. |
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| ▲ | skyyler 8 hours ago | parent [-] | | A lot of my friends have stopped using twitter and have started using Bluesky. |
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| ▲ | blackeyeblitzar 13 hours ago | parent | prev [-] |
| I feel like the protest move to RedNote will be short lived. The censorship there is draconian - if you say even the slightest thing that offends the CCP on red note, you get banned. See this discussion on the subreddit for TikTok (https://www.reddit.com/r/TikTok/comments/1i2wll3/how_to_not_...). Something I read that’s interesting - RedNote changed the English name to cover their actual name - the Chinese name is little red book, as in the red book of Mao (not sure if true). |
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| ▲ | gs17 11 hours ago | parent [-] | | > the Chinese name is little red book, as in the red book of Mao (not sure if true) That is the Chinese name of the app (although I've heard mixed reports on if "little red book" as a term for the book actually common in China). The founder claims it's because of the founder's "career at Bain & Company and education at the Stanford Graduate School of Business" which both use red, but I'm pretty sure it's a pun on his name also being Mao. |
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