From the other side, have you ever tried to deal with corporate customers with SSO?

What normally happens: * Enterprise customer's CIO/Legal/Security team demands SSO.

* You are put in touch with some support guy in India in IT

* He doesn't know so has to go out to some external consultancy to work with whatever hell they've layered on top of Entra ID

* You end up getting sent a SAML configuration

* Said SAML configuration doesn't work for some reason so you reach out again.

* You wait for a response for a month

* The people who actually want to use the product are getting annoyed

* Somehow an exception is made, so user accounts get created, people start using the product.

* 6 months later the exception is up, you've still not heard from their IT team despite badgering them.

* Suddenly their IT team gets into gear, it all gets set up and is working.

* Two years later, the SAML configuration is due to expire. You reach out to the customer contact and the whole game starts all over again because of course all the people you previously spoke to have left.