Surely this trades being in the spotlight for a few minutes now for being in the spotlight in a year's time when it's your turn in the 10-products-per-day queue?

That's a fair concern! However, the idea is to create a balanced system where every product gets its moment to shine without being overshadowed by dozens of others launching on the same day. The first-come, first-serve queue ensures fairness, and since launches can be scheduled up to 30 days ahead, creators can plan their timing strategically. The goal is quality exposure over a rushed spotlight.