It could be argued (and I certainly believe so) that because of the spammy bs nature the internet has acquired, now is the most important time to create your own, genuine content. To fight back against aggressive globalisation and commodification of the internet, and in turn, socialisation. I believe we need much less of "generic SEO-maxxing Instagram influencer with 10M followers", and much more "average person who put genuine thought and effort into something cool for a handful of consumers". No better time than now to consider the choice of where we want out future to lead.