You don't need to "beat" the established authors (probably). You don't need to beat SEO-optimized tutorials garbage (probably). If you want speaking gigs, job offers and meaningful connections then for sure you don't need to beat the AI-generated garbage - nobody is inviting them to speak, and not yet for jobs.

What is it you are hoping for? What is the cost (in time) you can throw at it? Would this be fun or a major enterprise to you?

If you like to write then sure why not? Do you write fast?

If you do write, then participating in reddit, HN, twitter?, and the relevant discords or bulletin boards for your field is propably still a way to slowly send traffic to your writing.

For example: if you want support for your job applications, then you don't need to beat anyone, you only need a small boost. Will a few writings give you a boost? Only if you write and edit well. But beyond that, it probably doesn't matter if you get much traffic. If you write and edit poorly... this will not help you!