> why do you keep writing?

I'm going to share a drastically different perspective: I blog under a name that is totally disconnected from my professional name. I do not derive any obvious fringe benefits to my career for doing so, yet I persist.

I write because it forces me to become a more deliberate thinker and more effective communicator. This makes me a more valuable employee, and it shows in how I interact with the people I work with.

Dispense with all this branding and clout crap. Why play the rat race like everyone else?

Write for you, and for people who care about the same things you do. Who knows, maybe you'll find likeminded people and build a professional network organically?