Success here is the sum of an equation that combines publishing and distribution.

The early days of blogging, the distribution came from RSS feed readers. The minute those fell out of fashion, the distribution loop of self-publishing disappeared.

Medium was clever because it kind of created that built-in but it never took off.

The distribution loop has always been social media which is now drowned out with other noise (you don't need me to explain that dire state of social media).

The nth conclusion becomes newsletters because email remains the lowest common denominator of distribution (other than maybe text message but that isn't appropriate here).

I am a founder of a publishing platform (WP Engine) and my entire SWE background is content management. But I'm the first to admit that distribution is everything.

I think maintaining a personal blog or site is important to be able to have a source of record of important stuff you write. But it's a backup. It's not a destination for distribution.

That's an interesting point. I'm a developer first so distribution is quite alien to me.

What would be your tips for improving distribution for a personal technical blog?