As a data point I started a blog this past year. It’s very technical content, and it’s driven around 100k visits just sharing it in socials https://jeremymorrell.dev/blog/

My takeaway has been that I’ve dramatically underinvested in public writing in my career and will be doubling down on that. I don’t really care about audience size, but the feedback and engagement from people whose work I respect has been amazing.

It’s also resulted in multiple inquiries from companies, VCs, consulting requests, a podcast invite, etc. Having thoughts written down also helps work conversations where there’s too much context to convey in a meeting. It can establish your credibility and expertise. There are a lot of intangible benefits.

I also think in an age of AI slop, being able to write with a distinctively human voice and perspective is becoming something of a superpower

100k in one year is amazing!

What kind of articles work better for mass readership?

I sometimes write about niche technical topics and they barely get any views at all, which dissuades me