Lastly, the younger generations aren't into cars as a hobby/culture like the previous ones were. They don't drive as much and view cars as more of an appliance

I think this was true of the last younger generation, and prob me and maybe you, but from what I’m seeing, TikTok is making anything and everything cool to the youths, particularly trade type jobs. They are realizing how much money there is to be made because our generation didn’t want the work and are embracing the opportunities because the videos they are watching are making it look cool.

I can’t speak for other markets but in Australia millennials are really into Japanese cars, 4X4 or our domestic cars. And the zoomers seem to be into 4x4 as well.

I would argue modified cars are more common than ever in Australia, it’s just not what you’d expect when someone says modified cars, it’s 90% large SUVs and other 4x4 vehicles.