Being in the uk, we were fortunate enough to choose rust as a main language with my co-founder about two years ago. We chose it after trying it out for some toy projects, and with no real experience with it (but both of us having heavy experience of C++, C#, Python, Ruby, and having tested many others).

We chose it because it felt "right", giving us c++ performance, productivity when writing, and a feeling of cleanliness from its type system I had not experienced since ... Ocaml.

But what we did not expect was how great it was from a talent perspective. We started hiring at a time where lots of rust developers were being laid off crypto, and the caliber of candidates is just ... amazing. Rust devs enjoy working with the language, and you get a type of developer who likes producing good code, and is usually quite passionate about coding.

So, I understand rust jobs are not easy to get by, but being on the other side of the table, it's a wonderful talent magnet for our team, allowing us to hire great developers.