1Q84 is one of the ones I haven't read personally, so it's hard to say. I can just comment that all of the other Murakami works I've read really "hooked" me right from the beginning.

After Dark was my first and that was pretty much a "I sat down to 'read a few pages' to see if I wanted to read the book or not, and when I looked up I was 2/3rds of the way done" experience.