The biggest eye roll for me is the underlying assumption that these behaviors are new with the internet, new with even ticktock. We have a blindness towards how we used to receive our propaganda. No one probably noticed it was the prince paying off the town cryer to speak their praise. Or that it was the chief telling the shaman what to utter in prophecy to control their position. It has always been useful to control the mindshare of a people and emotional half or less than truths can always be dressed up in ways that innately satisfy us like music notes completing a chord progression. Rationality, fact, and logic often has no such advocate crafting the message towards maximal monkey brain compatibility. It just exists.