That doesn't explain a 20x regional pricing difference for the same service (outgoing bandwidth). It's either a malicious change to extract exorbitant rent from customers (hostages at that point) or buying enough bandwidth is whole lot more expensive than they calculated and it reflects costs to provide the product (a virtual machine a specific traffic cap).

If its mostly the later case they really fucked up their customer communication. They should care enough to provide their customers with time to respond and transparency to (re-)earn the trust a hosting provider requires.