this type of situation is not unique in human history - it happens after the invention of any device that disseminates information on a mass scale. for example, see the printing press:

> The spread of mechanical movable type printing in Europe in the Renaissance introduced the era of mass communication, which permanently altered the structure of society. The relatively unrestricted circulation of information and (revolutionary) ideas transcended borders, captured the masses in the Reformation, and threatened the power of political and religious authorities. https://en.m.wikipedia.org/wiki/Printing_press

in my opinion, the author of the blog post wastes the readers time by not delving into historical comparisons; no effort is spent analyzing the solutions that society implemented in the past when faced with this problem.

I think the Internet medium is sufficiently different from past advancements that such analogies don't work. It's not necessarily that the Internet brings fundamentally different capabilities, perhaps we can reason about how its new scale makes some capabilities emerge as others, but it's the same outcome either way.