> it seems like it doesn't get alot of love from really anyone outside China

What makes you say that? The number of blogs created using it? Something else?

> why not?

There are hundreds of static site generators out there (https://jamstack.org/generators/). It's inevitable that many of them are getting lost in the mix.

What does Hexo have to differentiate it from, say, Jekyll or Hugo or Eleventy? What would the value proposition for switching to Hexo be compared to other SSGs? And how has the developer behind Hexo been promoting it?