The article nails Twitter's problem: spambots and promoted tweets. Checking Twitter now feels like checking my spam folder. Bluesky at the moment feels like a group chat with old friends.

It will get worse as it grows—that's how these things seem to go. However, two things give me a bit of hope: first it's been a chance for a complete reset and I'm ruthless curating who I follow. Secondly, and most importantly, hackability and API access makes it easier to filter out the stuff I don't want to see. You don't even have to built it yourself! There are already AI tools that will hide screenshots from Twitter / Insta / etc for example.

The Twitter nazi problem is also real. Nobody wants to hang out at a pub where a bunch of nazis are doing their nazi thing. Ditto chatrooms, social media etc.

I think the “Don’t engage, just block” culture helps a lot. I don’t have much of a block list since the larger accounts I follow have been ruthless in with their block lists. There is a spam-bot “herd-immunity” developing in certain communities on Bluesky.