Tiny startups can’t afford to loose customers because they can’t scale though, right? Who is going to invest in a company that isn’t building for scale?

Tiny startups are rarely trying to build projects for small customer bases (eg little scaling required.) They’re trying to be the next unicorn. So they should probably make sure they can easily scale away from tossing everything on the same server

> Tiny startups can’t afford to loose customers because they can’t scale though, right? Who is going to invest in a company that isn’t building for scale?

Having too many (or too big) customers to handle is a nice problem to have, and one you can generally solve when you get there. There are a handful of giant customers that would want you to be giant from day 1, but those customers are very difficult to land and probably not worth the effort.

Startups need product-market fit before they need scale. It’s incredibly hard to come by and most won’t get it. Their number one priority should be to run as many customer acquisition experiments as possible for as little as possible. Every hour they spend on scale before they need it is an hour less of runway.