Lots of ISPs (at least the Bell and Telus rebrands) are now doing remote-managed “home hubs” with integrated wifi that can be remote managed by the ISP. This solves the call-out problem and also fixes user expectations — and they’re leased not sold, so they can actually be good wifi devices.

I don’t personally use them, because “ISP managed wifi” sounds like a bad idea to me, but I can see the value to people who can’t distinguish the above two terms.

Assuming the ISPs equipment works correctly. AT&T fiber in the U.S. has apparently had issues for months with a few patches to stabilize things.

My Tp-Link Omada AP has better coverage and speed. I setup my parents up with edgerouterx and Tp-Link AP and it's been hands off for the last 1+ years.

If ISPs can actually offer decent equipment I think it's a win but that seems like more the exception than norm. Reasonably priced prosumer and small business equipment has been way more stable in my experience.

Yeah I worked with one of those, a few months after I stopped playing with it, the company dropped the product entirely. Considering it could only be managed through their portal I saw lots of teeth gnashing from providers who had significant numbers in production.

> but I can see the value to people who can’t distinguish the above two terms.

The issue is that you have both as customers. And having multiple packages with different price points can cause headaches.

You really need "Bad customer brand" with phat packages for people who cant use tech and "good customer brand" that offers a good service with little to no support. And keep them separate as possible.

As long as it's optional and they still allow BYOD it's a good solution for some customers.