My son figured it out in college. He quickly realized a BS degree wasn't going to allow him to do what he wanted to do and he knew he had to get into grad school. Then he realized grad school is a whole different ballgame from college and so his high school shenanigans weren't going to cut it.

Here's the key - he set the goal for himself. All I did was as I'd been doing, if that's your goal then I'll help you figure out what you need to do to achieve it. He ended up going to a grad school that was ranked in his field and got a stipend to boot. I can't take much credit for any of it because he largely figured it out himself and executed on it.